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hazelaudrin - market a book lyrics

no matter how good a book is, no one will read it if it isn’t properly promoted
amazon and other international self+publishing services employ harsh algorithms that penalize the unwary. looking away from the stores and focusing on your audience is your best shot for getting that “bestselling” tag
having a book is similar to having a website in many respects. it can be fantastic, but it won’t succeed if it isn’t presented to the appropriate people. fortunately, thanks to current technology, finding readers does not have to be a difficult task. here are some of the ways through which you can market your book by experts
research your niche:
any successful marketing campaign begins with thorough research
as a result, marketing should not be seen as an afterthought. it must be a component of your process from the beginning of your book’s development
if your market research fails, you can end up book writing that no one wants to read. this may not be an issue in some circumstances (for example, if you are writing for pleasure), but if you want to sell books and know how to advertise them, your study must inform your writing
• fanbase
• genre
• competitor
develop an online presence and following:
books don’t sell themselves, unfortunately. isn’t it great if they could?
you can put them on amazon and in bookstores, but convincing people to pick them up and buy them is a different story
to promote a book, you must first establish an internet presence and generate interest in it. it takes time to establish authority, so get started on your author’s website and social media profiles as soon as possible
reaching people where they are is an important component of marketing, and in today’s world, we’re almost all online
we live in a world where information is instantly available. when someone sees your book, they won’t just say, “let’s give it a try,” they’ll go online to read more about it
if there is no information about you or your book available online, they will be skeptical
you can increase your online visibility in a variety of ways:
• make a website for yourself
• use social media to interact with your readers
• provide additional content
• using blogs or videos show “the person” behind the books
today, having an internet presence is an important component of promoting a book. people want to connect with authors, their books, and their characters on a personal level, and your online presence is one method to do so
make a blurb and a press kit for your book:
what was the price of a pirate’s hook? an arm and a leg, to be precise
that is how many authors believe they must give up to become marketing professionals. sure, it’s challenging, but don’t let that fool you: it’s not impossible
you need a hook for your marketing, just like you need one for a great story—something that will capture people’s attention and entice them to read more
we utilize them all the time in marketing (take a look at my first paragraph)
when it comes to marketing a book, a blurb is the equivalent of a hook. consider the processes someone takes while deciding whether or not to buy your book:
• take a look at the title and cover page
• read the blurb
• chapter titles can be found in the index
• look up information on the internet
overall, with the world’s attention spans shortening, you don’t have a lot of time to attract someone’s interest before they go on to the next page
to write the perfect blurb, you’ll need to combine your excellent writing talents with your newly acquired marketing sk!lls. you can also test several versions to discover which one connects the most with your target demographic
blurbs should entice readers, pique their interest, and compel them to continue reading
keep in mind that the delight stage should come at the end of a good buyer’s journey

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